Export Products Promotional Techniques in New Foreign Market

Technical Export Marketing Assistance: Export Marketing Assistance

After initial exercise of identifying potential markets for your merchandise has been completed you can speed up process of gaining entry into the region either through direct channel or indirect channel. Direct channel involves using

• Foreign government procurement agencies
• Company sales representatives
• Foreign buying houses
• Whole sale importers
• Retail sales outlets
• Direct supply

Indirect channel involves using services of (this is more suited to small scale units)

• Commission agents
• Export trading companies and cooperatives
• Export management companies
• Intermediary organizations acting as export traders

Technical Export Marketing Assistance :Export Marketing Guide