Export Survival During Market & Tariff Disruption
Case Study 5: Export Survival During Market & Tariff Disruption
Market: Asia → Latin America
Product: Minerals & Metals
Challenge: Sudden tariff increase and currency volatility.
Strategy Applied:
- Shifted target markets
- Revised Incoterms
- Diversified buyer base
Outcome:
- Revenue protected despite market shock
- New buyers onboarded in alternative regions
Key Learning:
Market diversification is export insurance.