When New Buyer or Prospect Says – Happy With Current Supplier

Case Study 1: “Happy With Current Supplier” → ₹12 Cr Annual Export Account

Market: Europe (Germany & France)
Product: Engineering & Industrial Components
Initial Response: “We are satisfied with our existing supplier.”

Challenge: Buyer had a 12-year relationship with an incumbent supplier and zero urgency to switch.

Strategy Applied:

• Sent a respectful thank-you email (no selling)
• Maintained 90–180 day follow-up cycle
• Shared market intelligence on EU compliance & cost trends
• Positioned as a backup supplier

Trigger Event: Existing supplier failed delivery during peak season.

Outcome:

• Emergency order converted within 3 weeks
• Long-term contract signed in Year 2
• Account scaled to ₹12 Cr annual exports